If you use BLE beacons, it’s important to remind attendees to enable BLE on their mobile devices.
#Beacon designer software Bluetooth
These days, most smartphones, mobile devices, and computers are Bluetooth-ready and support BLE, but the default Bluetooth mode is typically the classic version. In addition, their devices must be turned on, and BLE must be enabled. The main disadvantage is that your guests must have Bluetooth-enabled devices. So even with those limitations, it’s a useful form of proximity marketing. Still, beacon technology requires only small amounts of data exchange and has a 30- to 50-meter range indoors. The tradeoff is that BLE has a lower range of operation than Bluetooth Classic and transmits data at a slower rate.
However, it uses Bluetooth Low Energy (BLE), which consumes much less power than Bluetooth Classic. They can be integrated into an event app but don’t have to be associated with an app in order to work.īecause it works via Bluetooth, this form of beacon technology does contribute to power usage on a mobile device. Signals are typically received as push notifications on a guest’s phone or mobile device. Bluetooth Beaconsīluetooth beacons work by relaying a signal that can be picked up by Bluetooth-enabled devices. Events can use either or both types of beacon and reach most attendees.
#Beacon designer software android
Most Android and Apple phones ship with both Bluetooth and NFC support. Both methods work independently of wi-fi, but in different ways, and with different applications. They can:īeacons are typically powered via Bluetooth or near-field communications (NFC).
At live events, beacons have a wide range of potential uses.
In retail marketing, many big brands use this technology to send customers personalized offers when they shop in-store. What is it? Beacon technology is a form of proximity marketing in which marketing messages can be sent to people based on their location. For events, beacons are a dual-purpose technology, with the ability to both track attendee activity and improve the attendee experience. Attendee Management, Logistics, and Engagementĭeployed by Apple in 2013 as iBeacon, beacon technology was adopted first in retail marketing and soon after in the events industry.
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